SUMMARY: In an economic downturn, it's clear: no efforts or resources can be wasted. Marketers really need to focus on the industries, customers and regions that offer the most cost-effective ROI.
In Part 2 of our Special Report on marketing during an economic downturn, we reveal strategies that B-to-C and B-to-B marketers are using right now to improve their ROI. Includes:
- Finding more leads with low-cost tactics
- Up-selling and cross-selling to existing customers
- Getting tangible results with Web 2.0
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
How to Be Ready for the Future of Marketing in 3 steps
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