Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Nov 21, 2000

Is it OK to Email Lists from Business Events You Attended?

SUMMARY: No summary available.
Here's the scenario: You just attended a business event such as a conference, seminar or trade show. There you were given an attendee list including email addresses. When you get back to your office, is it OK to send email to this list?

Email marketing experts say absolutely not if you are sending a "blast" note to the entire list; or, an individual note to anyone on the list you did not personally interact with at the event. That's because although the organizers gave you the list, the people in the list did not give you permission to email them. Emailing is all about permission. If someone hasn't personally met you and isn't expecting an email from you, guess what? You're spamming them. And that's too big a risk to take.

One last note -- be aware that about 25% of the attendees on any event list you get probably did not attend. Either they couldn't make it at the last minute or they sent someone else in their place. So, if you are hoping to get away with spamming by sending a note that looks personal such as "Nice to have met you at...." they won't be fooled. They'll just know you're a liar AND a spammer. Whups.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.