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Aug 30, 2007

PR Interview: Pitch Your Outsourcing Ideas to Global Services

SUMMARY: Widespread outsourcing and globalization have revolutionized business practices in the US. Global Services can help you navigate this territory with their properties, which include a magazine, Web site, events and weekly newsletter. We interviewed their editor to learn how you can contribute your own strategies for outsourcing people, processes and technologies.
Contact information
Juhi Bhambal
Cyber House
B- 35, Sec- 32, Institutional Area
Gurgaon, Haryana 122 002
Tel: +91 124 403 1234

A graduate of Oxford University, Bhambal has more than a decade of experience in media and communications and has been following the outsourcing industry for three years. Previously, she worked for a technology magazine and McKinsey & Company, a global management consulting firm.

Bhambal is responsible for maintaining the brand values of Global Services and creating the editorial content. She manages the editorial staff in the United States and India.

Circulation and readership
Total readers: 41,000
- 25,000 opt-in readers in the US
- 5,000 readers in Western Europe
- 11,000 readers in the rest of the world
Readers are corporate professionals involved in the sourcing and management of technology and business services. Half belong to one of the top three outsourcing verticals. 32% are involved in banking and financial services, 15% are in manufacturing, 11% are in business/IT and 10% are in computer-related industries.

The publication has a high proportion of C-level and director-level readers; 27% hold CIO, CTO, President and VP titles. 63% are leaders who create outsourcing strategy and goals. 40% are from companies with 10,000 employees.

Examples of editorial coverage
The magazine’s content focuses on comprehensive coverage of onshore/offshore outsourcing. Every issue contains 12 sections:
o Research
o Portfolio
o Tools and Technologies
o Offshore Index
o Deals
o IP Watch
o Metrics
o In the Spotlight
o Things to Do In ...
o Brand Extensions
o Features
o Expert Views

Web site
On Global Services’ site, visitors can search for more than 1,000 IT and BPO service providers around the world and across numerous industries. In addition, readers can find global outsourcing deals between customer companies and service providers. Readers can search for events on outsourcing worldwide.

Other site sections are news, features, expert columns, blogs and their Global Services 100 survey.

How to pitch
The most important element of your pitch is “suitability for our audience,” Bhambal says. She looks for opportunities to interview relevant people, hear new angles and publish news stories.

Her pet peeve is PR people’s desire to convert all meetings into stories. Instead, “I like to look at meetings as a means to understanding the industry that the publication serves, and as a way to get to know people whom I may approach when doing a story where their views will fit.”

Bhambal suggests that you send queries to their Assistant Editor. Responses to an inquiry usually come within three to four days.

Contribute to Global Services
Global Services' content comes mostly from trade writers and industry insiders’ editorial contributions. Some comes from external sources. If you would like to contribute, you have two options:

#1. The editors invite you to blog about your experiences and lessons learned, and post your questions, complaints and compliments. Get a password for the blog by entering your name and email address.

#2. If you have an opinion on an outsourcing-related issue, paste your article here:

Meet Bhambal and other editors
Meeting Bhambal is a bit difficult since she is based in India and travels to the United States only four times a year. While here, though, she schedules meetings around her travel dates. In India, she moves between Mumbai, Delhi, Bangalore and “anywhere else required.”

We suggest you contact her to arrange a meeting during her travel times. Also, check out Global Services’ conferences and TechWebCasts.

See Also:

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