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Join Our Research Team at DMA 2014
Apr 10, 2008
Interview

Podcast: Lift Sales from a Tired List Up to 13 Times

SUMMARY: Are you tired of your list's inability to bring revenue? Ask yourself whether the list is the true culprit. The answer will probably reveal that your strategy, not your lead collection, is at fault.

Listen to our latest podcast and hear what a publisher did to make his old list reap 13x more sales.
Sales had flatlined at Strafor, a global intelligence service that provides private sector subscribers with military, political and economic issues that happen around the world.

Aaric Eisenstein, VP Publishing, and his team had no obvious indicators as to what was happening. So, they gathered feedback from their customers and created new messaging.

In the podcast, Eisenstein describes how Strafor increased sales by 13 times:
http://podcast.marketingyak.com/flash/stratfor/index.ht
l?=9710&sub=stratfor

(Time: 4:37 minutes)

Eisenstein will give more details about how he and his team achieved their success at this year's MarketingSherpa Selling Online Subscription Summit, May 12-13, NYC. His speech title: “Subscription Offer Strategy: Creating Messaging That Resonates.”

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