SUMMARY: Marketing's joy can turn into marketing's nightmare.
Your lead gen campaigns are a huge success ... but now you have to qualify, score and manage all those leads.
Plus, how do you deal with the sales handoff? And, how can you get more info back from sales in return?
We asked six B-to-B experts with hands-on experience in lead scoring to share their best tactics. They had loads of practical advice for you:
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Customer-first Marketing: Do you put your customers’ interests first?
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