Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Apr 21, 2009

New Chart: Internet Video Gains Popularity with TV Viewers

SUMMARY: To better predict whether or not consumers would adopt the practice of watching TV programs online, we asked a sample of 1,438 regular Americans what they watch, how they watch it, and why. We expected some pretty big skews in attitudes toward watching TV over the Internet once we divvied up the sample by age. While we saw some definite differences in usage, when we looked at some of the driving factors behind this, the different age groups showed a surprising degree of uniformity.
Most Important Factors in Adoption of Streaming Video by Age
View Chart Online
Click here to see larger, printable version of this chart

When asked why they would or would not adopt online video, all age groups were most concerned with picture quality and download speed. Tech-savvy young adults put more emphasis on the ability to stream straight from the Internet to a large-screen TV, and 47% want to do that in high-definition. This is good news for websites, such as, and very scary news for cable TV providers. Budget-conscious consumers are more likely than ever to cut their cable subscriptions in favor of watching TV via Internet. These days, itís not just college kids watching their budgets.

Key takeaway:
What that means for marketers is that a gradual shift of media dollars from TV to the Internet is very likely. Advertiser budgets must follow consumer eyeballs.

Useful links related to this article

Not a Subscriber to Sherpa's Chart of the Week? Click Here to Get a New Chart Delivered to Your Inbox Every Tuesday!

More Research Data from Sherpa:

MarketingSherpa Marketing With Video Report: Online, TV & Mobile

See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.