|SUMMARY: To better predict whether or not consumers would adopt the practice of watching TV programs online, we asked a sample of 1,438 regular Americans what they watch, how they watch it, and why. We expected some pretty big skews in attitudes toward watching TV over the Internet once we divvied up the sample by age. While we saw some definite differences in usage, when we looked at some of the driving factors behind this, the different age groups showed a surprising degree of uniformity.|
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
SMB Marketing: How an online store generated 659% three-year revenue growth
Read More Ľ