Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Jun 17, 2005
How To

PR Opportunity: How to Submit an Article to Benefits Marketing Magazine

SUMMARY: Although you may have never heard of Benefits Marketing Magazine, it's got massive circulation, reaching almost a quarter of a million insurance agents, financial planners, and SOHOs. This monthly email newsletter from the Benefits Marketing Association is actively seeking article submissions. Here are some guidelines for you.
Walt Podgurski Editor & Board Member Benefits Marketing Magazine Benefits Marketing Association (888) 282-1765

-> Circulation

225,000 - Note these are opt-in email recipients, as the magazine is produced in email only.

-> Demographics

50% of recipients represent Life&Health, P&C agents and fee-based financial planners

25% of recipients are home office employees (executives, management, and other)

17% or recipients are vendors and consultants to the insurance industry (accountants, attorneys, bank insurance marketers, technology companies, Trust Officers, Industry consultants, etc.)

5% of recipients are from outside of the US

3% of recipients are in-house risk specialists or human resource managers

-> Article Submission Guidelines

Engaging, interactive, and indispensable reading for somebody involved in the marketing of benefit plans. With that perspective, the publication is looking for articles of all lengths, plus a short biography with contact information and a photo if one is available.

Podgurski notes, "We are particularly fond of checklists, sales scripts, graphs, etc., that may be considered interactive or training-oriented."

Submit to Podgurski via email at the address above.

-> Submission Deadline

Typically you need to submit articles one to two weeks prior to the month they'll be published.

See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.