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May 08, 2008
How To

Sherpa Kit: How Subscription Marketers Can Monetize Web 2.0 - YouTube Cheat Sheet

SUMMARY: Create a YouTube channel to organize your videos. Most video-sharing sites offer free memberships to upload videos. On YouTube, each member’s video contributions are organized into “channels,” which act as your homepage on the service. Channel pages include:• A description of the content creator – in this case, your business.• A range of communication options, including the ability for users to email you, subscribe to your channel or share videos with friends.• The channel’s history on YouTube, including creation date, total number of videos added and most recent video.• Hotlinks to all videos uploaded by that member. Creating a YouTube...
Create a YouTube channel to organize your videos. Most video-sharing sites offer free memberships to upload videos. On YouTube, each member’s video contributions are organized into “channels,” which act as your homepage on the service.

Channel pages include:
• A description of the content creator – in this case, your business.
• A range of communication options, including the ability for users to email you, subscribe to your channel or share videos with friends.
• The channel’s history on YouTube, including creation date, total number of videos added and most recent video.
• Hotlinks to all videos uploaded by that member.

Creating a YouTube channel is simple:
• Register as a user with your company’s name as your YouTube user name.
• Once registered, you can access the My Account section to change your channel settings to control features, such as allowing user comments.

A few things to keep in mind:
• YouTube brands all embedded video with a YouTube logo, which may distract viewers from your own logo/brand.
• Controversy isn’t necessarily bad. A bit of relatively harmless controversy can be an effective way to drive traffic to your video.
• The most popular videos tend to be funny, shocking or sarcastic.
• Choose your tags carefully, as they are an important tool in leading viewers to your video.

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