Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Dec 18, 2000
How To

B2B Webinars Grew Exponentially in 2000; Three Quick Tips for Webinar Success in Future

SUMMARY: No summary available.
2000 has been the year of the Webinar, and MarketingSherpa confidently predicts this trend will continue through 2001. Barry Silverstein, CEO of award-winning B-to-B interactive agency Directech/Emerge says, "We find clients are actively looking at the costs previously involved in live seminars -- hotel, travel, speakers, promotions. Perhaps they've been putting $200,000 in. Now they're comparing that with the cost to do the same seminar program virtually. Most organizations find online seminars reduce costs pretty significantly. The average online seminar without promotion costs between $25,000-$50,000."

Tom Gaither VP Business Development for who has converted the physical seminars his company did "for years in every major metro area" into an online seminar series, cites more benefits, "For physical seminars we never beat a 50% rate for people who registered actually attending. We come much closer to 60% with online seminars." Gaither's additional tips for B-to-B marketers considering webinars include:

1) Shorten your marketing cycle: The decision cycle to attend an online seminar is "compressed" -- made much closer to the event than for offline events.

2) Shorten the Webinar: You can't expect to keep online seminar attendees for much longer than 45 minutes. 30-40 minutes may be an optimal length.

3) Mention your Webinar everywhere: You'll pick up additional attendees if you have sign-up forms at your site's home page and links within all emails sent to both current customers and prospects.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.