The 2:00 p.m.–3:30 p.m. session will give you tools to: - Create relevant content for each stage of the sales cycle - Use content to give sales a valid reason to follow up - Create site and product tours with higher ROI - Generate how-to content
Also, a panel of Sherpa experts will help you create relevant content by showing you how to: - Use the '7 Questions Method' - Determine when to use in-house or third-party content - Produce quality thought leadership content - Repurpose content to generate more leads - Craft how-to content
Panelists include: Stefan Tornquist, Research Director, MarketingSherpa; Sean Donahue, Senior Reporter for B2B, MarketingSherpa; Brian Carroll, CEO, InTouch.
As a bonus for attending, you will get a MarketingSherpa Special Report: ‘Create Content Your Prospects Adore’. The report contains a dozen of the most useful content types for marketing purposes and practical tips for each.
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