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Jan 20, 2009
Article

Webinar: ‘How to Create High Conversion Lead Gen Content’

SUMMARY: No summary available.
You want low-cost and effective ways to convert your leads? Set aside 90 minutes on Thursday, Jan. 29, for MarketingSherpa’s B2B webinar – 'How to Create High Conversion Lead Gen Content'.

Sign up today for the B2B webinar. It’s complimentary to Sherpa members; there is a $97 fee for non-members. Click here: http://www.sherpastore.com/b2bwebinartraining.html

The 2:00 p.m.–3:30 p.m. session will give you tools to:
- Create relevant content for each stage of the sales cycle
- Use content to give sales a valid reason to follow up
- Create site and product tours with higher ROI
- Generate how-to content

Also, a panel of Sherpa experts will help you create relevant content by showing you how to:
- Use the '7 Questions Method'
- Determine when to use in-house or third-party content
- Produce quality thought leadership content
- Repurpose content to generate more leads
- Craft how-to content

Panelists include: Stefan Tornquist, Research Director, MarketingSherpa; Sean Donahue, Senior Reporter for B2B, MarketingSherpa; Brian Carroll, CEO, InTouch.

As a bonus for attending, you will get a MarketingSherpa Special Report: ‘Create Content Your Prospects Adore’. The report contains a dozen of the most useful content types for marketing purposes and practical tips for each.

Sign up today for the B2B webinar on Thursday, Jan. 29. Click here:
http://www.sherpastore.com/b2bwebinartraining.html

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