Many content publishers have added Web 2.0 tactics,
but are any of them seeing ROI? Next week, we'll release
another Sherpa Kit with everything you need to get started
(if you haven't started yet) or fine-tune (if you're ready to advance further) your own social networking strategies.
But, first, listen to our podcast and discover anecdotes about publishers' experiences with Web 2.0 and the advantages of using existing social networks to increase your base.
(Time: 7:32 minutes)