SUMMARY: One of email marketing’s greatest strengths is the ability to get detailed data for tracking and reporting on campaign performance. However, if not collected and analyzed wisely, the sheer volume of data can be overwhelming.
For this week’s chart, we asked more than 1,100 email marketers which email metrics their organizations followed.
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Three Takeaways on Customer-centric Marketing from Email Summit 2015 Media Center
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Email Summit 2015:
Aria Resort & Casino Las Vegas
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