SUMMARY: The goal of social media monitoring is to gain a better understanding of the potential target audiences in your social sphere, where they are and what interests them. Monitoring will also help benchmark important metrics for social media objectives.
We wanted to learn more about what organizations track to quantify the impact of social media marketing. Find out the results from a survey of more than 3,300 marketers in this week’s chart.
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Three Takeaways on Customer-centric Marketing from Email Summit 2015 Media Center
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Email Summit 2015:
Aria Resort & Casino Las Vegas
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