SUMMARY: Our research finds that 41% of B2B firms have established buyer personae, while 47% of organizations have not. Both groups could benefit from learning best practices to either establish or adjust existing personae as their market evolves, so they can gain greater relevance for their communications strategies.
To discover these best practices we asked organizations which tactics are most effective in developing buyer personae. In this week’s chart, find out the results from more than 1,700 B2B marketers.
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