Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Apr 12, 2011
Article

Marketing Research Chart: Using social media as a list growth tactic

SUMMARY: What social sharing buttons do organizations use in their email campaigns? We asked more than 1,000 organizations this question to find out what buttons they add to enable recipients to share the email content with their networks and followers. This week’s marketing research chart looks at their answers.
By Jeff Rice, Research Analyst

Organizations using limited number of social sharing buttons in email campaigns

View Chart Online
Click here to see a larger, printable version of this chart

Companies of all sizes utilize the social media sharing buttons of the industry leaders, Facebook and Twitter, with these platforms also leading in usage of social sharing buttons. Twitter ranks number one for microblogs, Digg for social news, and Delicious for social bookmarking tools. As email marketers learn the unique advantages of each social media application, they will have the opportunity to better match their content with the appropriate social media bookmark.

In this stage of social media maturation, the most popular and widely adopted social media technologies are selected for social sharing across the board by the different channels.

The one exception is LinkedIn, as the site has carved its niche for business social networking. As social media technologies become more defined, look for more separation between B2B and B2C channels in the future.

For additional research data and insights about email marketing, download and read the free Executive Summary from the MarketingSherpa 2011 Email Marketing Benchmark Report.

Useful links related to this chart

Members Library -- Chart: Increasing Reach through Social Sharing

Members Library -- Using Social Sharing to Achieve Specific Email Goals: 5 Insights

Members Library -- Simple Redesign Doubles Social Sharing: 5 Insights

Subscribe to the complimentary MarketingSherpa Chart of the Week newsletter



See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions