Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Join Our Research Team at DMA 2014
Nov 08, 2011
Article

Marketing Research Chart: Solutions and providers for sending house email lists

SUMMARY: What percentage of email marketers turn to advanced solutions providers to deliver their campaigns? We asked more than 1,000 organizations this question to find out how many practitioners turn to hosted Email Service Providers (ESPs), and which firms continue to deliver their email marketing campaigns via in-house tools. This week’s marketing research chart looks at their answers.
by Jeff Rice, Research Analyst

Chart: Advanced solutions and service providers the top choice among email marketers

Q. Which type of solution or provider does your organization use to send email campaigns to your house list?

View Chart Online

Click here to see a larger, printable version of this chart



It’s promising that twice as many organizations that execute their own email programs use an advanced, versus a basic, Web-based solution. It demonstrates the need for comprehensive features to fulfill the increasingly complex tactical requirements of email marketing.

While about one-third of all organizations use a full-service outsourced ESP, B2C channel organizations are more than twice as likely to use an ESP than B2B channel marketers.

Like consumer marketers, large organizations are also much more likely to use an ESP. In both cases, the need for outsourced professional services is required due to the greater scope and complexity of email initiatives.

In the Strategic and Transition phases of email marketing maturity, tactics become more comprehensive and, consequently, require more comprehensive services and solutions. Given these trends, it is no surprise to see that advanced Web-based solutions and ESPs are the choice methods for more mature email marketers.

For additional research data and insights about email marketing, download and read the free Executive Summary from MarketingSherpa’s 2011 Email Marketing Benchmark Report.

Useful links related to this chart

MarketingSherpa 2011 Email Marketing Benchmark Report

Email Optimization: Improve response with 5 insights from 10,000 tests

Email Awards 2012 Winners Announced - Get Your Free Report



See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions