by Kaci Bower, Research AnalystThe promise of social marketing ROI is a reality for many organizationsQ. Which statement best describes how you perceive social marketing's ability to produce a return on investment (ROI) at budget time?
When it comes to convincing skeptics who control the budgets, perception is everything. Fortunately, the misconception that social media marketing is unlikely to produce ROI is vanishing.
For 62 percent of organizations, the opinion is that social marketing is a promising tactic that will eventually produce ROI. Driven by this perception, these organizations are investing in their social marketing budgets, albeit conservatively.
For 20 percent of organizations, social marketing ROI is already a reality and investment in this channel will continue.
For additional research data and insights about email marketing, download and read the free Executive Summary
from the MarketingSherpa 2011 Social Media Marketing Benchmark Report
.Useful links related to this chartSocial Media Marketing: Online product suggestions generate 10% of revenue
Members Library -- Marketing Research Chart: Top social media objectives for 2011
Members Library -- Measuring Social Media's Contribution to the Bottom Line: 5 TacticsMarketingSherpa 2011 Social Media Marketing Benchmark Report