Most significant challenges to email marketing effectiveness, by primary channelClick here to see a larger, printable version of this chart
Email marketers continue to struggle with the challenge of delivering highly relevant content to their target audiences. Whether marketing to consumers, businesses or both, the more targeted an email campaign, the more content is required. Developing a sufficient amount of content is a time-intensive process that many marketers do not have the resources to produce.
While relevancy will be the most significant challenge to email marketing effectiveness in 2011, there is a range of second tier issues -- from quantifying email marketing ROI to growing email lists -- that are equally challenging to marketers in all channels and have been addressed in this study.
For additional research data and insights about email marketing, download and read the free Executive Summary
from the MarketingSherpa 2011 Email Marketing Benchmark Report
.Useful links related to this week's chartLast chance to submit entries for the 6th Annual MarketingSherpa Email Marketing AwardsLaunching a Newsletter: Update from previous MarketingSherpa Email Award winner