by Jeff Rice, Research AnalystOrganizations increasing and decreasing marketing budgets - the impact on tacticsClick here to see a larger, printable version of this chart
The shift in budgets from offline to online tactics continues. While the majority of organizations will increase online budgets in 2011 (with very few reporting a decrease) those organizations decreasing budgets for direct mail, print ads and broadcast ads far outweigh those planning an increase.
The traditional online workhorse tactics -- website, search and email -- continue to receive the budget increases they deserve. New to this exclusive group benefiting from budget increases is social media marketing. Social marketing is still in the early stages of proving its business value, but expectations are high and so is the financial commitment to succeed.
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from the MarketingSherpa 2011 Email Marketing Benchmark Report
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