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SUMMARY: As marketing strategies evolve from outbound to inbound tactics, there is also a shift in the ways in which money and resources are spent.
We asked more than 1,100 marketers how they foresaw budgets changing in 2011 for the following marketing tactics. Find out the results in this week’s chart. |
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Marketing Research Chart of the Week:
New every Tuesday
Where do you include content development for pieces like customer stories, white papers, videos and audios? Is this all part of the same bucket as "website"? If so, it would be more useful to break that out explicitly. If not, I suggest you include it in your next survey. MarketingSherpa used to mention case studies and white papers in your research, but lately you haven't. I think this is a major oversight. One common and effective tactic marketers are using is to divert budget from old-fashioned items like print advertising, into original content creation. Social media in itself can't accomplish much without pointing to some useful content.