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Jul 05, 2012
Case Study

Email Marketing: 208% higher conversion rate for targeted emails over batch-and-blast

SUMMARY: Late last year here at MarketingSherpa, we made a major change in our newsletter article access. Now, our entire library of case studies and how-to articles is available to you. This marketing resource contains 2,986 MarketingSherpa articles, dating back to 1999.
For this week’s Consumer Marketing newsletter, we pulled an article from the MarketingSherpa library that originally ran earlier this year in the Email Marketing newsletter. This case study covers a targeted email campaign from an e-commerce company that generated a 208% increase in conversion by reaching out to a high-value customer segment.
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