Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
MarketingSherpa Email Summit 2015 - SAVE $700 - VIP PRICING ENDS THURSDAY
Oct 05, 2001
Blog Post

Writing for the Web - The 'Hit & Run' Viewer

SUMMARY: No summary available.
Quote from tonight's issue of SitePoint Tribune: "Too many designers think of their Website as a fine piece of literature, which is carefully read and studied. In fact, a Website is more like a billboard, while you're driving past it at 80km/hr. People glance at each new page, they scan some text, and they click the first link that's 'close enough' to what they are looking for."

Ok how true is that? Very in my experience. I think almost all of us have obsessed over the details of our home page design so much that we've lost sight of the view of the 'hit and run' viewer. Navigation bars need to be so blindingly obvious (no cute section names please) that everyone can 'get' them in a split second.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions