Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Apr 25, 2002
Blog Post

Will blogs be the hot new online B2B marketing tool?

SUMMARY: No summary available.
Thanks to an article in SiliconAlleyReporter (which, by the way, has been been putting out more and more solid editorial these days), I learned about the new Blog published by's team.

It's interesting from two angles -- the first is that they pop in some useful notes and comments on the online advertising scene, the second is the idea of a blog itself as a corporate communications tool. US News & World Report's online media sales team tried a faux blog from their publisher (at least I assume it was faux) as a marketing ploy earlier this year. However, this is the first time I've noticed a blog written by an agency.

Makes me wonder if -- trendwatch! -- Blogs are going to be the hot new online B2B marketing tool now that we are all starting to get bored of receiving official company email newsletters. Instead of formally written articles, Blogs usually contain little dashed off notes with, hopefully useful, nuggets of info. Blogs are more human and personal than newsletters are. If you are running one as a PR or marketing move for your company, lemme know and maybe I'll link to you. Thanks --
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.