Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Feb 10, 2003
Blog Post

Weatherbug GM Defends Brand's Pop-Under Activity

SUMMARY: No summary available.
Andy Jedynak GM Weatherbug just emailed in that Weatherbug does serve pop-unders to installed users which appear when you close the Weatherbug window. However, they limit this in three ways to keep users' trust:

1. "Severely" limit pop-unders to 1-2 per day per user, no matter how often that user opens their Bug.

2. Never ever serve contextual ads based on clicks or other surfing activity data the user displays. The only data they base ad serving on is the data the user voluntarily provides them in the registration form and other user surveys where it's clear answering questions will affect your Bug. No surfing privacy is invaded.

3. Ads stop the minute a user decides to uninstall the Bug.

Jedynak added, "As for what IT guys told you, I think they pronounced us guilty by association. Since we're a downloadable application, occasionally people will assume we do the same questionable things that other downloadable apps do, then rumors fly. It's unfortunate..."
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.