Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Join Our Research Team at DMA 2014
Sep 29, 2000
Blog Post

Top Two Reasons for the Partnership Frenzy in Internet Marketing Supplier Industry

SUMMARY: No summary available.
MarketItRight.com & EXP.com; AdOUtlet & SpotTaxi; RealTIME Media & StoreRunner …etc., etc. Is it the cool Fall weather that makes everybody want to hop in to bed together? Just joking -- actually we think there are two factors behind the partnership frenzy currently dominating the Internet advertising and marketing services industry:

1) On the client side, “Integrated Marketing” is the dominant trend. Campaigns in just one media aren’t effective enough, everyone wants to coordinate the banner with the direct mail with the space ad, with the radio campaign, with the ezine, and so on and so on. Vendors who can make overstressed marketers’ jobs easier by providing multiple-channel solutions are winning accounts these days.

2) On the vendor side, despite the fact that the industry as a whole continues healthy growth (especially with so many traditional offline marketers adding online to their budget these days and unabated international interest), everybody sees consolidation ahead. Smack dab ahead. As in Engage fires 175 people last week ahead. The more partners you’ve got, the more friends to see you through it.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions