Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
MarketingSherpa Email Summit 2015 - SAVE $700 - VIP PRICING ENDS THURSDAY
Sep 25, 2000
Blog Post

Rant of the Week: TakeAdvantage

SUMMARY: No summary available.
“There are probably quite a few dmoz.org editors among us, and most will be familiar with techniques such as duplicate submissions and keyword loading (submitting the same site to multiple categories under different names/URLs and using lots of keywords in the submitted title/description, respectively). What some newbie marketers think they will get away with in this area is often dumbfounding, but boy, do I have a ripper for you!

“Recently I checked out a submitted 'Win on the Web' site and found it to be the AllAdvantage sweepstakes page. Shome mistake, shurely? No, I went in and checked - and there it was. Someone had actually submitted this competition page from the AllAdvantage site to the directory under a different name, complete with his or her affiliated link as the URL!

“AllAdvantage users are well known for their unique combination of naivety and greed, but could this trend actually be accelerating? It's already gone way beyond 'acquaintance spam' and is currently a constant - and growing - irritation to community groups across the Web. The trademark of an amateur site used to be web awards, now it's an AllAdvantage banner.

“Forget viral marketing - this is a rash that's going to get worse before it gets better.”

...says our ranter Tim Ireland, Director of Marketing at http://www.designercity.com
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions