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Aug 26, 2003
Blog Post

Survey Data on Consumers Paying for Music Online

SUMMARY: No summary available.
Burst Media online ad network just sent me a release with lots of fun data and pie charts from a survey they did of 6,300 consumers
who download music for free online. Fun data points:

- One in five (22.0%) respondents "would pay" to download copyrighted music from the Internet. 38.5% "would not pay" and
39.5% are "not sure." The segments most likely to say they are willing to pay to download music from the Internet are college graduates (27.4%) and households earning $50,000 or more (29.9%).

- Interestingly, male downloaders are more likely than female downloaders to say they are willing to pay to download music from the Internet (20.7% versus 12.2%).

Note: Burst does *not* allow Web sites offering free downloads of copyright protected music into its network.

http://www.burstmedia.com/release/advertisers/online_in
ights/august_2003.pdf
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