Burst Media online ad network just sent me a release with lots of fun data and pie charts from a survey they did of 6,300 consumers
who download music for free online. Fun data points:
- One in five (22.0%) respondents "would pay" to download copyrighted music from the Internet. 38.5% "would not pay" and
39.5% are "not sure." The segments most likely to say they are willing to pay to download music from the Internet are college graduates (27.4%) and households earning $50,000 or more (29.9%).
- Interestingly, male downloaders are more likely than female downloaders to say they are willing to pay to download music from the Internet (20.7% versus 12.2%).
Note: Burst does *not* allow Web sites offering free downloads of copyright protected music into its network.