Jan 21, 2003
SUMMARY: No summary available. || |
According to copywriter Barbara Kaplowitz of Big Huge Ideas who specializes in newsletter subscription marketing, there's a big
scandal brewing in the subscription agency arena that will affect all subscription publishers who accept orders from Faxon, Rowecom and their parent company Divine Information Services, or who accept orders from Web sites that partner with these companies (Rowecom was definitely partnering with a bunch of people for a while).
"Apparently, the company took subscribers' money, and instead of purchasing subscriptions, used it for operating expenses and debt coverage. Reports from 1/18 Toronto Star say that the City of Toronto, through its libraries, is out $140,000. SUNY Buffalo's
losses are reported at $800,000.