For the past few years I've had countless marketers and Web usability experts tell me, "Make sure your site pages are thin so they load quickly. People will leave your site rather than wait even an few extra seconds."
Now there's a new trend, it's not just about thinning your page load, it's about thinning your navigation options.
Most site revamps these days seem to be about taking stuff off, rather than adding stuff on.
In fact two of our Case Studies this week are about sites with few options. One site (MiningGold.com) only has a single option. You can click to buy, or you can click to leave. Another site (GoodysOnline.com) got rid of all of its impressive bells and whistles to focus on a simple offer for a discount coupon.
In a way, many companies' home pages are becoming less like all-encompassing corporate doorways, and more like direct response reply cards.
Has your site gone skinnier? Let me know.. AHolland@MarketingSherpa.com
In the meantime, here's Sherpa's best stories from the past week:
#1. How to Go From Zilch Coverage to 200+ Media Interviews in 18 Months
Can you imagine if you called up the reporters who cover your marketplace, and they all said they'd never heard of you, or they thought you'd gone out of business?
That PR nightmare is exactly what happened to MAPICS, a 20-year old software firm serving manufacturers. Learn how MAPICS fought back, grabbing column inches from competitors like Oracle and SAP.
#3. Selling eBooks & Subscriptions to Consumers Online: 5 Hard Lessons from a Get-R*ich-Quick Publisher
It's easy for we "serious" marketers to sneer a bit at the guys selling "how to get r*ich on the Internet" stuff. But, don't you ever secretly wonder if there's something you could learn from them? No matter how traditional and snooty your company is?
#6. How to Plant Stories in Target Marketing & Inside DM
More than 45,000 direct marketing professionals read Target Marketing Magazine or its sister newsletter Inside DM. Check out our interview with Editor in Chief Hallie Mumert to find out how to influence her so your story reaches them: http://www.marketingfame.com/sample.cfm?contentID=2200
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.