Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Feb 04, 2002
Blog Post

NY Post Spams Send-to-a-Friend Recipients

SUMMARY: No summary available.
BIG slap on the wrist to the New York Post who just sent a broadcast marketing email to names collected through their tell-a-friend-about-this-article system. The email is a sweeps offer to get people to sign up for the Post's email newsletters. I'll bet a lot of folks on the list don't even see it, because the Post made the mistake of putting "this is a one time mailing" at the bottom, which is SUCH classic spammer copy that most spam filters stop email messages with that line from reaching recipients.

Why am I so annoyed about this particular spam? Well, it's because many content sites (including our own) get their BEST traffic (not largest, but often most likely to convert to opt-ins and/or buyers) from our viral referral systems. However, surfers will only use the systems if they feel safe that the email addresses they hand over won't be abused. I don't care what the fine print in your privacy policy says, a friend cannot give permission for another friend to receive email. The only way you get permission is from the person themselves.

Let's hope nobody follows in The Post's footsteps because it could hurt all of our viral systems' results.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions