Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Mar 05, 2007
Blog Post

New Site Colors Nailed Down (At Last) -- 'Manila Folder' Won

SUMMARY: No summary available.
By Anne Holland, President

Wow -- loads of you wrote in letters of support and advice in response to my blog last week about the agony of choosing new site colors. Thanks so much!

Finally, after a quick live test of 'Dark Gold' (I adored it; pretty much everyone else in the Sherpa universe complained vociferously), we ended up with the color scheme I fondly call 'Manila Folder.' It's calm, warm and professional. Or at least I think so.

So, we're sticking with Manila Folder for good. Period. End of discussion.

Except, of course, because on the Web, the discussion never really ends. Got feedback, color choice tales of your own, or other ideas to improve our new site?

On a completely unrelated note:

I would like to apologize to the 60+ Sherpa readers who waitlisted themselves for Sherpa Email Summit tickets. Despite adding 30% more capacity than last year, we just didn't have enough room for everyone who wanted to attend.

Which means our Events Director Aimee Croke is touring larger facilities in Miami this week looking for a bigger space for Email Summit 2008. (She's gloriously pregnant, so her progression through the city's conference centers is rather like that of an ocean liner majestically entering a tropical bay.)

In the meantime, she has asked me to warn you that the room capacity for our upcoming May 7-8th Summit in New York City is *only* 220 seats, including speakers. Which is tight indeed.

The New York Summit in May focuses solely on the topic of selling online subscriptions. Case Study speakers include, Blockbuster,, Books24x7 and Symantec.

If you're considering attending, please reserve tickets as soon as possible to ensure you get a seat. Sherpa's Subscriptions Summit sold out for the past six years in a row, so you can see why Aimee is concerned. You'll find the 2007 agenda and info at:

See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.