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May 19, 2008
Blog Post

SherpaBlog: New Facebook Pages for Products & Brands: How to Get One

SUMMARY: No summary available.
By Anne Holland, Content Director

It's the Facebook marketing secret hardly anybody knows about yet. Each of your products and brands can have their own special Facebook pages -- without charge currently.

I'm not talking about regular Facebook profiles. Those are for real human beings only -- you'll get booted if you try to make one for a product or brand, so don't do it. (Unlike MySpace, where even my dog, Betty Boop, has her own account.)

Facebook has created an alternative for marketers. To check it out, go to the homepage of Facebook (the one you see before you log in). Click on the small text link titled "Advertisers" at the footer of that page. This takes you to a homepage to buy ads. If you look closely, though, you'll also see a free offer to post a Facebook page for your product even if you don't advertise.

Obviously, Facebook hopes to monetize this somehow, someday. In the meantime, why not take advantage of it?

Then your product or brand can start networking with customers, fans and their friends and their friends ... etc. Probably works especially well for strong brands that already have built-in enthusiast and fan bases.

Let me know how it works out for you.
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Comments about this Blog Entry

May 19, 2008 - Raquel Hirsch of WiderFunnel Marketing says:
Anne, very interesting and timely blog post. However, the timeliness may be for a different reason: enough evidence is starting to surface on Facebook effectiveness – or lack thereof. For example, read where Chris Anderson, editor-in-chief of Wired Magazine, shows data on how the economics –as well as the experience -- work better on the smaller, more focused sites. Or go to where the author, Bob Gilbreath, calls for the sharing of Facebook ad results data and the acknowledgment that “exposure” does not automatically lead to business success (i.e., zippo conversions – the name of our game). Love your blog!

May 21, 2008 - Beth Harte of OnPATH Technologies says:
Thank you for this tip! I have been trying to figure this out for a week. Hopefully combined with some other social media tactics this will be of use.

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