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Sep 23, 2002
Blog Post

My mind-blowing experience with The One Centre's flash-driven site

SUMMARY: No summary available.
Oh my god! How fun is this? It's past midnight here and I just got an email from an exec in Australia who likes our TortureaSpammer game. I click on the link in her signature to learn more about her company (I do this with all personal email I get. It is a great way to meet future sources for stories) and it leads me to this Flash-driven site for The One Centre. I think they are an interactive ad agency, was too overwhelmed by their presentation to really make note of it.

Why so overwhelmed when I've seen (and reviled) zillions of agency Flash sites in the past? It's the way they use it. The site opens up and instead of canned music playing while big words and logos dance about on the screen, it shows the picture of a woman's face. Then she starts talking, "Allow me to give you a tour of the site - if you're interested in X, go here, if you're looking for Y go here, etc." As she speaks different bits of the nav bar light up indicating what she's talking about.

It was a bit jerky, her lips and words are not in synch. For me it was thrilling. I hadn't seen that before for a B2B site. It kinda blew my head open and made me think about the future of Web design. It's been a very long time since anything really did that.
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