May 16, 2002
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My God. So annoying. Today at least 17 zillion media outlets picked up and ran the release on eFinance Insider acquiring our FinancialMarketingBiz newsletter.
It's not that it's such a bad thing to get press (thanks you guys!), but it just seems weird that this transaction, which really affects so few people in the general scheme of things, gets picked up by the world at large while other releases we've sent recently, such as the way email list owners (which is practically every company on this planet) should protect themselves against Klez, were almost completely ignored.
Do they train people in J-school that M&A matters more than stuff you need to know to run your business? Yup, I think so.
The funny thing is that Klez story and release circulated a whole lot of email discussion groups and Listservs (tm). So our target market was talking like crazy amongst themselves as soon as they saw it. The press (with the exception of Janet Roberts of ezine-tips.com) weren't. Somebody smell disconnect?