Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
May 29, 2003
Blog Post

Lab discovers people don't

SUMMARY: No summary available.
By Managing Editor Anne Holland

I have preached in the past that marketers with common sense
would stick some important links on the right-hand side of Web
pages because people read English left-to-right and most people
click using their right hand.

It seemed like a "duh."

Then I learned that a usability lab in NYC has repeatedly tested
this for loads of prominent sites, and found consumers ignore
the right-hand column almost completely because it's a spot that
so often contains advertising.

It seems that Web surfers' eyes have been trained to stop looking at
all places on pages that routinely carry advertising, even if
the site they are on is ad-free.


Last weekend our Web designer Ryan took time out from his
heavy barbeque schedule to begin switching all the links on
MarketingSherpa sites from the right side to the left side.

Now we'll begin to track to see if it makes a difference or not
in clicks and conversions.

In the meantime, I'm wondering does this rule apply for HTML
email newsletter design too? If you know, contact me.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.