December 12, 2002
Blog Entry

How to Lower Your Press Releases Costs

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By Managing Editor Anne Holland

BusinessWire just released their 2003 rates chart, which reminded me to share my favorite PR savings tip with you:

BizWire price distribution by the city or region you are sending your release to. For example, New York State is $225 and US National is $595. But you probably don't need to pay that much.

Why? Because no matter where you pick, even the cheapest city for $120, you get Internet distribution tossed in without any extra cost. Most reporters, investors and other newswatchers rely on the Internet-side of BusinessWire to see your release.

When you send a release just to Miami, it also shows up on AOL, Yahoo, FT.com, CBSMarketWatch, Hoovers, Lycos and NewsAlert immediately. Plus it is into a feed that goes to many of the Global 2000 via Factiva's information service.

Oh yeah, local TV, radio and newspaper reporters in Miami get an alert.

Instead of automatically paying $595 for national distribution next time you have a release, try picking a $120 city instead.

BTW: Yes, PR Newswire has a similar deal; you get Net distribution tossed in as part of your regional distribution purchase.

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