Looks like all the time and money HighBeam Research invested in redesigning its online-information site is paying off: the company announced today it has registered 600,000 Basic (free) users since the site launched Jan. 26, 2004 and added about 4 million documents to its 32-million-item eLibrary archives.
(Paid subscribers are at about 45K right now.)
HighBeam (formerly Alacritude) was at about 375,000 free registered users in May 2004 when CEO Patrick Spain and VP/CMO Kathleen Greenler spoke at the ContentBiz Summit in NYC.
HighBeam had to rebuild the entire sign-up process, since they didn't have a way to move visitors from a first-time visit to the point where they'd hand over a credit card and buy a full membership for $19.95 a month or $99.95 a year.
Patrick and Kathleen blueprinted everything they did in point-by-point detail for our ContentBiz attendees.
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