Research shows the average American has something like 2.5 email addresses. I've got three accounts myself, but like most people, I don't check all three all the time. One I check pretty much 24/7 (business) and the others I check every few days (personal). Since Hotmail has been cutting back on their free offerings -- the amount of email you can keep in their system is more and more limited as they try to conserve server space -- I popped $19.95 for the paid larger personal account.

And guess what advertisement I see now when I enter my personal account home page?? An ad for the $19.95 paid service. OK folks, it's online, you know who I am. Just because you weren't able to sell out that ad space doesn't mean you should send me an ad meant for non-subscribers. Boy, I sure *don't* feel special. (The power of one-to-millions marketing.)