Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Jan 28, 2002
Blog Post

Hey, Hotmail--Stop trying to sell me what I just bought!

SUMMARY: No summary available.
Research shows the average American has something like 2.5 email addresses. I've got three accounts myself, but like most people, I don't check all three all the time. One I check pretty much 24/7 (business) and the others I check every few days (personal). Since Hotmail has been cutting back on their free offerings -- the amount of email you can keep in their system is more and more limited as they try to conserve server space -- I popped $19.95 for the paid larger personal account.

And guess what advertisement I see now when I enter my personal account home page?? An ad for the $19.95 paid service. OK folks, it's online, you know who I am. Just because you weren't able to sell out that ad space doesn't mean you should send me an ad meant for non-subscribers. Boy, I sure *don't* feel special. (The power of one-to-millions marketing.)
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.