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May 20, 2002
Blog Post

Google logo-change campaign is online marketing at its best

SUMMARY: No summary available.
Go to Google now, if you haven't been there this week already. The Dilbert cartoon charactors asking "We need a new logo by Friday, Got any suggestions?" is one of the best examples of online marketing I;ve seen in a while. It's interactive, it's community building, it's got a quick deadline, and it's fun. Well done Google.
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