Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Jul 02, 2003
Blog Post

Google Claims Publishers Profiting from AdSense

SUMMARY: No summary available.
Michael Mazel over at Google just sent me a link to this happy publisher carrying AdSense ads case history he wrote up. In it the folks at InfoPlease reveal they are making more with Google AdSense ads than they were as members of general online ad networks.

Which is fine... but you should realize general online ad networks have been paying diddlysquat for ages now, so anything is better than that.

I've been asking around about the profitability of AdSense ads and heard very different stories -- ranging from under $1 CPM to $20CPM for publishers. I've also heard some folks say the ads are amazingly well targeted to their niche, and others say the opposite (such as an ad for healthcare pros that appeared on a kid's site.)

So the jury is still out. I think we're all hoping the kinks work out and this is a great program in the long run. In the meantime, email me your experiences!
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.