He shoulda been a reporter... Michael Herman sent in another update, now post Xmas, that gives real insight on the Xmas eCard rush. "From December 1 - 25, there were more than 77,000 ecards sent from our site. More than 40,000 of those cards were sent from the 21st - 25th. Our previous monthly high was 33,000."
"It appears our strategy of encouraging people immediately before the holiday was successful. Card senders can also specify what day the card will be sent to the recipient(s), as some other sites offer. We advertise that feature more than most other sites do. It's a strong selling point to tell the potential sender that they won't have to miss another birthday or holiday again as far as emails go. Some people even use it as a reminder service as they send cards to themselves to remind them of things to do. The recent changeover of a number of high-profile eCards sites to charging for sending eCards also most likely helped our traffic as well."
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