Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Apr 04, 2002
Blog Post

Effie Awards site offers Flash intro and plain HTML page giving visitors a choice

SUMMARY: No summary available.
If you absolutely must do a Flash intro, check out the way the
Effie Awards site does theirs. Why? Because visitors aren't forced into an either/or situation. The home page's top half features a light-hearted Flash cartoon with amusing audio, while the bottom half is a nice plain HTML page with navigation links to the stuff visitors want to access.

Instead of loathing the site for forcing me to waaaaait through their Flash intro (or click on "skip intro" and waaaaait for it to work), I got the best of both worlds. A fun little movie and the links I needed to act on. Funny thing -- I actually sat there and enjoyed the movie before clicking on to the information I orginally came to the site to get. If they'd forced me to see it, I would have sat there and fumed. Instead I sat there, voluntarily watching, and enjoyed myself. Way to go Effies!
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.