It's long been accepted that if you are a publishing company, your writers and editors will moonlight doing various freelance articles, writing the great American novel, or perhaps blog. As long as it doesn't cut into actual daylight working time, or help your direct competition, nobody cares.
Except the proud and wonderful Hartford Courant newspaper who are being remarkably silly. You may ask: For whom the Blog tolls? It tolls for thee. http://www.denishorgan.com