Reasons why this recession makes no sense: According to June 2002 round-up figures released this afternoon by comScore (which bought the related numbers reporting part of Jupiter/Media Metrix earlier this year), year-over-year US consumer online spending zoomed up 46% to $7.8 billion and non-travel sales rose 28% to $9.7 billion. Even apparel rose 7% to $1.3 billion.
BUT, consumer electronics were down year over year 11% to $716 million, and music declined 28% to $193 million. So American consumers will fly to the beach, and pop for a brand new swimsuit, but hey save money online by replaying last year's CDs on last year's CD player.
I just wish these numbers were easy to compare against sales in the offline world. Now, that would be truly interesting.
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.