Today I spotted two print mag sub offers that are using pop-ups to convert nos into yes'. If you go to PC World's online magazine order form and then you decide against buying, as you click away up comes a colorful pop-up with the headline, "Are you sure you want to pass up [the offer]?"
(Which is, as Bruce McCurdy, PC World's Online Product Development Manager, says, hugely ironic because PC World editors are constantly running front page stories on how to get rid of pop-ups.)
Baseline Magazine, which is a new Ziff Davis title for IT pros, tries a variation on this theme. Instead of a pop-up that looks advertising-ish, their pop-up when you leave the form without subscribing looks like one of those official grey rectangular boxes your PC uses to ask for instructions sometimes.
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