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May 13, 2002
Blog Post

Blogs are becoming the next hot marketing communications tool

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Kathy Shaidle, Web Content Co-ordinator for the United Way of Greater Toronto (look for a Case Study we're doing on them in SherpaWeekly this week), emailed in a reaction to my postings about how Blogs are becoming the next hot marketing communications tool:

"Come to think of it: I think that is how Blogger got started in the first place--as a cheapo tool for Evan and Co. to update each other on the 'real' software' project they were building. One day it dawned on them that Blogger was better than the project, and the rest is history. At least, that's what I heard. It is funny to think people are now proposing that other companies use it (in-house) for what it was originally designed for: interoffice communication and posting project milestones."
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