Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Join our thousands of weekly newsletter readers:

Best-of Weekly
Chart Of The Week
 

We value your privacy. We will not rent or sell your email address.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Jun 30, 2003
Blog Post

@attbi Transition to @comcast Goes Badly

SUMMARY: No summary available.
The Comcast ATTBI email address switch took place today, and although they told me in interviews that they were going to carefully transition one section of the US at a time, slowly making sure that each worked properly before moving on to the next, it appears that they switched the whole darn Nation (about 1.3 million users if I recall correctly) all at once.

They did email everyone lots of notes prior to with links to a "Transition Wizard" which if you clicked on the link would supposedly set up your PC to start accepting email in the new system in a lovely flawless easy fashion.

You know technology, the Wizard only worked for Outlook Express (although it wasn't altogether clear in the copy that was the
case) so anyone using regular Outlook didn't get email today. Plus, I'm now hearing from some Mac users that although there as a Mac-specific Wizard, it doesn't appear to have worked either.

I've heard from users on both sides of the Country that the transition is very bumpy.

If you are an email list owner, expect lots of bounces, lower opens and lower clicks from ATTBI addresses for the next few days until stuff gets sorted out.

P.S. Noooo, do not simply switch the @attbi names on your list to @comcast. There is overlap in between the addresses on two lists and you will end up sending mail to the wrong people.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions
Improve your marketing -- and save money on every purchase

Sign up today for a MarketingSherpa Membership.

Benefits include:

  • Get every Special Report for FREE (usually $97 each)
  • Get every 30-Minute Marketer for FREE (usually $47 each)
  • Save 20% on every purchase
  • Ask the Librarian for help in locating marketing research
  • Enjoy other member-only perks
Get more info and sign up for a MarketingSherpa Membership here.


Questions? Contact Customer Service at (877) 895-1717 (outside the US and Canada please call (401) 383-3131), service@sherpastore.com

Email Marketing Delivered by ExactTarget

Web Analytics powered by Omniture

© 2000-2013 MarketingSherpa, LLC., ISSN 1559-5137
Editorial HQ: MarketingSherpa LLC 1300 Marsh Landing Parkway Suite 106, Jacksonville Beach, FL 32250

The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.