Are some emailers being duped by junk list owners?
Our Relations Director Aimee called me this morning to say, "You have to warn me next time before you publish a really controversial issue!" Turns out she's been deluged with calls and email in the 24 hours since I published an EmailSherpa article that named the names of 25 mailers we suspected could be using junk lists.
Several mailers were (very) unhappily surprised to see their names on the list.
I created the list by glancing over the mail that we get in an email box here at Sherpa that doesn't actually belong to anyone. Since no one "owns" it, no one has ever used the email address to sign up for any list. Therefore, I figured the 300-odd promotional emails the box gets every day must ipso-facto be coming from mailers using non-permission junk lists.
As I said, it turns out some of those mailers were shocked to find their names published by us as people using junk lists. Turns out they were promised by whoever they rented the names from that it was a permission list. It wasn't.
I'm not saying all rented lists are bad. Heavens no. In fact I strongly support the permission rental industry.
Personally there are some hobby lists that I sign up for hoping to get promotional mail, because as a consumer I'm deeply interested in offers in those niches. I'm sure many of you feel the same way.
Anyway, tirade aside, you can find the article where I named names below: It's #5.
Thanks for your support,
Anne Anne Holland - Publisher MarketingSherpa AHolland@MarketingSherpa.com
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#4. PC World Tests Selling PDFs and CD ROMs Online: What They Learned:
If there's one lesson to be learned from this Case Study, it's that sometimes you have to keep projects simple to get them off the ground at all. PC World's Bruce McCurdy deliberately avoided fancy tests, tracking heaps of metrics, and investing in an ecommerce backend, when he decided to test selling PDFs and CD ROMs for the first time.
#5. Big Threats for Emailers Part II: False Positives & Offers Sent to Junk Lists in Your Name
In Part II of our special report for legitimate mailers and brands trying to avoid problems posed by the increase in junk email, you'll find: a. What to do when your mail is stopped by Corporate filters b. Junk Mail Still Arriving from 15 Legitimate Brands c. List of Some Third-Party Offer Emailers Using Junk Lists
#6. How Aubuchon Hardware Doubled Online Sales by Improving Search Engine Optimization: 5 Specific Tips
Fascinating fact: Aubuchon Hardware revamped their site entirely in September 2002 specifically to encourage search engines to notice it. However, it took until well into November for the new site to have any affect. So, while optimization is definitely worth investing in, you have to wait 60-120 days for real results. More info: http://www.greatmindsinmarketing.com/sample.cfm?contentID=2373
#7. How to be Featured in a Baseline IT Case Study
Ziff Davis just launched Baseline Magazine fairly recently, so it may not be on your PR screen yet. However, it's already got 125,000 avid readers, so this is definitely a place you want to plant a story if you're trying to reach IT pros. Here's how: http://www.marketingfame.com/sample.cfm?contentID=2372
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