Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
MarketingSherpa Email Summit 2015 - SAVE $700 - VIP PRICING ENDS THURSDAY
May 31, 2002
Blog Post

When personalization goes wrong: Amazon's

SUMMARY: No summary available.
When personalization goes wrong.... If you've been to Amazon this week, and you're a registered shopper there, you've probably noticed their new merchandising feature "Gold Box Specials." A gold box sits at the top right of your screen taunting you to open it a la Pandora. When you do, it flashes a few different special offers-of-the-day at you, which you have 60 minutes to accept or forget forever. Minutes then tick down as you hang out on Amazon for the next hour.


Yes, I've already contacted Amazon's PR dept to line up an interview with a marketer there who can tell us if this works or not. In the meantime I tried it out myself, and was deeply disappointed because Amazon, a site famed for presenting personalized offers in every way possible, offered me a series of power tools.


The day I'll buy a cordless screwdriver is the day I'll buy a big wheel truck ( i.e. never, ever, ever). Given that I've been shopping on Amazon since the mid-90s, they should have known that.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions