Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Feb 05, 2004
Blog Post

Ads on Foreheads (Literally)

SUMMARY: No summary available.
Tuesday afternoon you should have gotten an email from us with the link to the 'Marketing Wisdom 2004: 99-Best Real-life Stories & Tips' Report. (

I heartily recommend you take a look now, if you didn't have a chance earlier, because it's highly entertaining and definitely inspirational.

In my introduction to the Report, I noted that this year it's all about 'in person marketing.' One reader wrote in to share another example. Turns out a group of college students started an agency called called 'Headvertise.' They've recruited students at a whole bunch of colleges such as UMASS who agree to have your ad stamped on their foreheads.

Then the students walk around for a few days as living forehead billboards for your brand and URL (if it will fit).

So far and have tested it. Mike Peters at says, "5 heads brought in over 10% of the school advertised at." Eric Gerth at 69-Gear says he got some traffic, and items in shopping carts, but no actual conversions... yet.

Anyway, it's a fun idea, and yes, the students involved are looking for either outside investors and/or jobs in advertising when they graduate shortly.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.