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MarketingSherpa Email Summit 2015 - SAVE $700 - VIP PRICING ENDS THURSDAY
Jan 22, 2002
Blog Post

Text Email: Abilities vs. Preferences

SUMMARY: No summary available.
Wow several hundred of you have already taken the survey I published this morning. Thanks!! I'll be posting some comments about results here for you when the survey is over. In the meantime, please be reassured that when we say that we'll be offering an HTML version of the newsletter soon -- that does not mean the text-only version will ever go away. It's great to hear that so many people prefer text -- I do too.

Which brings me to an important point for ezine publishers -- HTML vs. text-only preferences are not about what the readers' email systems can actually read. They are about what the readers themselves prefer to see on their in-box screens. And boy do people have strong preferences! You may get higher ad clicks short-term with HTML, but I'll bet you get longer lifetime open- rates and readership if you let people who want text, get it easily.
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